At Search
Control, we work to connect our clients with their customers in a way that
traditional marketing cannot. The beauty of social media marketing is that your
customers can respond to the message that you put out. This gives you immediate
feedback on the effectiveness of your marketing message. Just like any other
medium of marketing, it’s important to do your research and create a strategy
before you begin posting. With Facebook insights and the “like” button, you can
get immediate feedback from your clients.
Based on who your followers are, you should be posting
information that is humorous, entertaining, or informative. Depending on your industry,
people will want to follow you if you are providing something that they are
interested in. An easy way to attract Likes is if you are known to post coupons
and special promotions. This is easier for some industries than others. Local
restaurants/bars can post specials and coupons all day and they are almost
guaranteed to get likes (as long as the food is goodJ). For other industries, such
as garage door repair companies, it gets more difficult to get people to care
that you have a Facebook page.
Word of mouth marketing is extremely effective, especially
when taken online. If you can ask your customer to write a review or like your
Facebook page immediately after the job is done, then their friends will be
notified that they liked your page. Even if their friends don’t immediately
like the page too, they might remember your name the next time their garage
door breaks down.
The Search
Control team is staffed with experienced social media managers, content
writers, marketing strategists, web designers and more who are constantly
working to improve the online image of our clients. The sales team as well as the
tech team at Search Control is
continuously growing, give us more resources to improve the online reputation
of our valued clients.
