How do you connect with your customers?

At Search Control, we work to connect our clients with their customers in a way that traditional marketing cannot. The beauty of social media marketing is that your customers can respond to the message that you put out. This gives you immediate feedback on the effectiveness of your marketing message. Just like any other medium of marketing, it’s important to do your research and create a strategy before you begin posting. With Facebook insights and the “like” button, you can get immediate feedback from your clients.

Based on who your followers are, you should be posting information that is humorous, entertaining, or informative. Depending on your industry, people will want to follow you if you are providing something that they are interested in. An easy way to attract Likes is if you are known to post coupons and special promotions. This is easier for some industries than others. Local restaurants/bars can post specials and coupons all day and they are almost guaranteed to get likes (as long as the food is goodJ). For other industries, such as garage door repair companies, it gets more difficult to get people to care that you have a Facebook page.

Word of mouth marketing is extremely effective, especially when taken online. If you can ask your customer to write a review or like your Facebook page immediately after the job is done, then their friends will be notified that they liked your page. Even if their friends don’t immediately like the page too, they might remember your name the next time their garage door breaks down.

The Search Control team is staffed with experienced social media managers, content writers, marketing strategists, web designers and more who are constantly working to improve the online image of our clients. The sales team as well as the tech team at Search Control is continuously growing, give us more resources to improve the online reputation of our valued clients.