Search Control Marketing Tips: How to use Facebook for your Business

Search Control Marketing Tips: How to use Facebook for your Business

At Search Control, we are experienced in social media management for people, businesses and brands. We have compiled a few tips about using Facebook for your small business and hope these will be useful in creating a marketing strategy for your business.

1.      Advertising: Facebook allows businesses to advertise their products or services to reach their fans and followers. Because Facebook currently has over one billion users, your business may have the most reach and feedback through a Facebook profile. This can be as simple as telling fans about your product or service or paying for Facebook advertising.

2.      Insights: There are several tools on Facebook that measure how much engagement you are having with your fans and which type of posts are giving you the best type of engagement. With these tools you are able to develop a strategy that best fits your small business and track your online progress.  

3.      Feedback: Having a business profile on Facebook will allow consumers to provide feedback about your product or service and let you know if they have any questions or comments. Online customer service has become increasingly popular, with more people turning to social media sites to voice their opinions about a brand or business. Make sure you are quick to reply to your customers and properly respond to any negative reviews.

Search Control is dedicated to helping build brands and businesses by creating a positive online presence across all platforms. Keep in mind that what works for one business might not work as well for another business, so try out different strategies to get the most out of social media. If you have any questions about social media management please contact Search Control.