Search Control: Establishing an Online Presence
It’s important for your business to
establish a positive online presence and creating profiles on popular social media
sites is a good place to start. The use of social media sites such as Facebook,
Twitter, Pinterest, Tumblr, LinkedIn, Instagram, Google+, Yelp, YouTube,
Blogger, Foursquare and Flickr allow customers to get to know more about your company
and the services and products you provide.
Start by picking one or two sites you want your company to be on and manage these sites carefully. To determine which social media
sites to start with, you will want to see where your presence will have the
most impact. Research the sites where your potential customers are spending
most of their time and establish a meaningful presence on those platforms.
Your online presence also allows
for more engagement with your customers by opening the lines of communication
and feedback. You can reach out to
consumers and ask them to review your product or service to ensure you’re
delivering up to the standards you have set for your business.
Once you decide which platforms
will benefit your company, create and manage these profiles on a weekly basis.
You can use tools such as Hootsuite to schedule posts to be published
throughout the week. Make sure you’re creating good content by publishing more
informative content than just content that’s just promoting your company. Your
online presence should be authentic and real so that your customers don’t think
they’re talking to an automated robot.
Establishing a positive online
presence can be very beneficial to your company’s reputation. By following
these tips from Search Control,
you can be sure you’re on the right path to social media success.
