Search Control: Scottsdale Marketing Agency

Search Control works with our customers to control their entire online presence. In today’s market, businesses large and small must have top placement in sites like Google, Yahoo, and Bing and a real presence on social networks like Facebook and Twitter all while maintaining a great reputation online. We can help. We know how tough it can be to manage all of the moving parts that make up a brand’s Web Presence. We have created a unique technology, called Control Tower, that helps to track, manage and implements online marketing strategies. We also have an amazing team of experts that are here to help along every step of the way. Combining high tech skill sets and technologies with high touch interaction and communication, we are able to help our clients meet and exceed their marketing goals. We take pride in our work and you can see it in the results for our customers. So much of our success is attributed to relationships with our clients. Getting to know and understand your business isn’t a cliché, it’s a requirement. We use painless but detailed questionnaires to help get the information from you that we need to really let us market your business and launch your campaign all cylinders running! Take look to see some great results

Scottsdale Marketing Agency

Social Media Engagement

Social Media Engagement 

Here at Search Control, we love everything that pertains to social media and the opportunities it provides people to connect with one another and connect to certain topics and events. Social media has sky rocketed in the past several years and we think it’s important to embrace what it has to offer.

With the variety of social networks to be on there are several reasons to have a profile on each network. You want to be on LinkedIn for professional purposes, Twitter to stay connected with current events and trends, Facebook to keep in contact with old friends, Instagram to let the world know what you had for dinner and how awesome your weekend was, Google + to stay connected with people, the list goes on and on. These social platforms were created differently to provide you the opportunity to stay engaged with a certain element whether it’s people, places, or events the purpose is for engagement.

This is an important aspect to understand because as humans we have an inherited need to belong and feel connected to our society. The feeling of belonging has changed over time along with technology which is why our source of connection is now through the internet and social media sites, rather than previous forms of connection. While people have their bad connotations for the purposes of social media and technology there is a lot of good in what it has to offer us and the impact it has on our society. 

The Powerhouse Company, Google

The Powerhouse Company, Google

Last week Google celebrated 15 years of innovation and success. Here at Search Control we appreciate technology and Google has proven to be a leader in the industry with new products and continued services. This powerhouse company has dominated the online world and continues to be the largest and most used search engine. With what started in a garage, has now become an advanced and very successful brand.

Along with the 15^th anniversary, Google announced a few new updates including a new algorithm called “Hummingbird.” It is meant to keep up with longer search phrases and more in depth search results. We now have the capability to ask Google to compare two items, put together a list of songs from a particular artist or pull different statistics and facts about people, places and things. Google has also had a lot of success with their products such as the Android devices. With the lightening fast speed of technology today it is crucial that companies keep up with the times and strive for innovation and success and Google has done just that. 

Social Media Doing Good

Social Media Doing Good

In today’s world it is exciting to see the power that we have on each other and the role social media plays in this influence. People are communicating through more channels and creating engagement over several important topics. The advancement of technology has served many purposes and has been debated about since we entered this digital age. Here at Search Control, we appreciate everything that social media has to offer and we rely on technology is so many ways. Here are a few ways we believe technology is doing positive things for our planet.

Think back to just a few years ago when tragic events occurred or a controversial story was being debated on television. Today, social media plays a huge role in these events and has even brought people together and allowed for more engagement. Hot topics and current events spread faster now more than even, thanks to social media platforms. By logging into Facebook you could learn about a news story that’s developing or a tragic event that has occurred. Not only will you find this valuable information but you can also help spread awareness on these topics. Our society sometimes neglects to see the positive side of social media and all of the powerful influence it has on our lives. It’s important to embrace these key factors of social media and open the lines of communication with one another to create a greater influence on topics and create change. 

Creative Videos

Creative Videos 

The popular app Vine and the new Instagram video feature have gained much popularity over the past few months. Uploading short videos about funny topics is a trend that has people laughing all over the world. It has us all wondering ‘what will go viral next?’ Although hilarious videos are becoming increasingly popular Instagram videos and Vines are a great way to get traffic to your business.

Staying with trends is important to ensure you’re engaging with your consumers and up to date on certain topics. Posting Instagram videos and Vines will show your customers a different side of your company and boost your social media marketing. Search Control has put together a few tips on creating the best videos.

Create a valuable video that will make your brand stand out from all of the rest. This will not only help sell your product or service but it will offer the customers information on who your company is and what it’s all about.

Hashtag #hashtag hash#tag! Hashtags are a unique way to engage your followers and really get creative with your content. You want these videos to create engagement and build relationships with not only current customers but potential customers as well.

The great thing about social media platforms is the freedom and creativity you have to create and post content to your business pages. Here at Search Control we love everything that consists of social media.

Search Control: Establishing an Online Presence

Search Control: Establishing an Online Presence

It’s important for your business to establish a positive online presence and creating profiles on popular social media sites is a good place to start. The use of social media sites such as Facebook, Twitter, Pinterest, Tumblr, LinkedIn, Instagram, Google+, Yelp, YouTube, Blogger, Foursquare and Flickr allow customers to get to know more about your company and the services and products you provide. 

Start by picking one or two sites you want your company to be on and manage these sites carefully. To determine which social media sites to start with, you will want to see where your presence will have the most impact. Research the sites where your potential customers are spending most of their time and establish a meaningful presence on those platforms. 

Your online presence also allows for more engagement with your customers by opening the lines of communication and feedback.  You can reach out to consumers and ask them to review your product or service to ensure you’re delivering up to the standards you have set for your business. 

Once you decide which platforms will benefit your company, create and manage these profiles on a weekly basis. You can use tools such as Hootsuite to schedule posts to be published throughout the week. Make sure you’re creating good content by publishing more informative content than just content that’s just promoting your company. Your online presence should be authentic and real so that your customers don’t think they’re talking to an automated robot. 

Establishing a positive online presence can be very beneficial to your company’s reputation. By following these tips from Search Control, you can be sure you’re on the right path to social media success.

Search Control Marketing Tips: How to use Facebook for your Business

Search Control Marketing Tips: How to use Facebook for your Business

At Search Control, we are experienced in social media management for people, businesses and brands. We have compiled a few tips about using Facebook for your small business and hope these will be useful in creating a marketing strategy for your business.

1.      Advertising: Facebook allows businesses to advertise their products or services to reach their fans and followers. Because Facebook currently has over one billion users, your business may have the most reach and feedback through a Facebook profile. This can be as simple as telling fans about your product or service or paying for Facebook advertising.

2.      Insights: There are several tools on Facebook that measure how much engagement you are having with your fans and which type of posts are giving you the best type of engagement. With these tools you are able to develop a strategy that best fits your small business and track your online progress.  

3.      Feedback: Having a business profile on Facebook will allow consumers to provide feedback about your product or service and let you know if they have any questions or comments. Online customer service has become increasingly popular, with more people turning to social media sites to voice their opinions about a brand or business. Make sure you are quick to reply to your customers and properly respond to any negative reviews.

Search Control is dedicated to helping build brands and businesses by creating a positive online presence across all platforms. Keep in mind that what works for one business might not work as well for another business, so try out different strategies to get the most out of social media. If you have any questions about social media management please contact Search Control.