The Powerhouse Company, Google

The Powerhouse Company, Google

Last week Google celebrated 15 years of innovation and success. Here at Search Control we appreciate technology and Google has proven to be a leader in the industry with new products and continued services. This powerhouse company has dominated the online world and continues to be the largest and most used search engine. With what started in a garage, has now become an advanced and very successful brand.

Along with the 15^th anniversary, Google announced a few new updates including a new algorithm called “Hummingbird.” It is meant to keep up with longer search phrases and more in depth search results. We now have the capability to ask Google to compare two items, put together a list of songs from a particular artist or pull different statistics and facts about people, places and things. Google has also had a lot of success with their products such as the Android devices. With the lightening fast speed of technology today it is crucial that companies keep up with the times and strive for innovation and success and Google has done just that. 

Social Media Doing Good

Social Media Doing Good

In today’s world it is exciting to see the power that we have on each other and the role social media plays in this influence. People are communicating through more channels and creating engagement over several important topics. The advancement of technology has served many purposes and has been debated about since we entered this digital age. Here at Search Control, we appreciate everything that social media has to offer and we rely on technology is so many ways. Here are a few ways we believe technology is doing positive things for our planet.

Think back to just a few years ago when tragic events occurred or a controversial story was being debated on television. Today, social media plays a huge role in these events and has even brought people together and allowed for more engagement. Hot topics and current events spread faster now more than even, thanks to social media platforms. By logging into Facebook you could learn about a news story that’s developing or a tragic event that has occurred. Not only will you find this valuable information but you can also help spread awareness on these topics. Our society sometimes neglects to see the positive side of social media and all of the powerful influence it has on our lives. It’s important to embrace these key factors of social media and open the lines of communication with one another to create a greater influence on topics and create change. 

Creative Videos

Creative Videos 

The popular app Vine and the new Instagram video feature have gained much popularity over the past few months. Uploading short videos about funny topics is a trend that has people laughing all over the world. It has us all wondering ‘what will go viral next?’ Although hilarious videos are becoming increasingly popular Instagram videos and Vines are a great way to get traffic to your business.

Staying with trends is important to ensure you’re engaging with your consumers and up to date on certain topics. Posting Instagram videos and Vines will show your customers a different side of your company and boost your social media marketing. Search Control has put together a few tips on creating the best videos.

Create a valuable video that will make your brand stand out from all of the rest. This will not only help sell your product or service but it will offer the customers information on who your company is and what it’s all about.

Hashtag #hashtag hash#tag! Hashtags are a unique way to engage your followers and really get creative with your content. You want these videos to create engagement and build relationships with not only current customers but potential customers as well.

The great thing about social media platforms is the freedom and creativity you have to create and post content to your business pages. Here at Search Control we love everything that consists of social media.